MALINALCO: MOTIVACIONES, EMOCIONES Y TURISMO

Abstract

This text is a reflection of emotions in research and tourist experience. Focuses on
the review on the tourism of emotions, advertising as attraction from the tourist offer,
which originates the choice of the place. The where and when to travel as a psychological

need cognitive-emotions external factors through the media construction and social imagi-
naries. It also focuses on the emotions of the tourism, of the tourists. These have to do with

factors push in terms of motivations for going and the decision to do it for different reasons,
from internal reasons emotional, physical, psychological and personal development, and
emotions in place, that is, during his visit. This Text focuses on the case study of Malinalco.