Moisés Gámez y Jorge Olvera Aguilar, En medio del fracaso y la transformación empresarial. Toyoda de México: laboratorio industrial de bienes de capital, 1953-1961: LABORATORIO INDUSTRIAL DE BIENES DE CAPITAL , 1953-1961

Abstract

The book deals with the formation of a joint venture of capital goods after the Second World War and part of the Import Substitution Industrialization (ISI) process that occurred in Latin America, particularly in Mexico. The National Factory of Textile Machinery Toyoda de México, S. A. de C. V. known as Toyoda de México was established in May 1954 with a share capital of 35 million pesos at the time, 99,4% contributed by Japanese investors and the remaining 0,6 % Nacional Financiera and Mexican investors. The company was part of the Combinado Industrial Sahagún and the authors show why it lasted so little time and analyze it as an example of business failure in Latin America.